Kindle
$9.99
Available instantly
Audible Logo Audiobook
$0.00
with membership trial
Hardcover
$6.68
Paperback
$15.00
Buy new:
-12% $15.00
FREE delivery Sunday, May 12 on orders shipped by Amazon over $35
Ships from: Amazon.com
Sold by: Amazon.com
$15.00 with 12 percent savings
List Price: $16.99

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Sunday, May 12 on orders shipped by Amazon over $35
Or fastest delivery Wednesday, May 8. Order within 20 hrs 6 mins
Only 17 left in stock (more on the way).
$$15.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$15.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$14.10
Get Fast, Free Shipping with Amazon Prime FREE Returns
All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. See less
FREE delivery Monday, May 13 on orders shipped by Amazon over $35
Or fastest delivery Wednesday, May 8. Order within 20 hrs 6 mins
Only 1 left in stock - order soon.
$$15.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$15.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Ryan Levesque
Follow
Something went wrong. Please try your request again later.

Choose: The Single Most Important Decision Before Starting Your Business Paperback – March 16, 2021

by Ryan Levesque (Author)
4.5 4.5 out of 5 stars 386 ratings
See all formats and editions
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
View Kindle Edition
{"desktop_buybox_group_1":[{"displayPrice":"$15.00","priceAmount":15.00,"currencySymbol":"$","integerValue":"15","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"7UMjUgdBdunnJu0%2BF5VGl%2FQCrvgshGqB6d4yJr21WKzI2vTUGwaTB99y%2B3FNa3bwz6qdF4DVTEeYzkUhUdzniqjQKwTVa6Ql5dIjGE4cq16c4PadlnhNAMl7GI7e%2Fun62RaoMLMmzlj5XTasm2jNlQ%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$14.10","priceAmount":14.10,"currencySymbol":"$","integerValue":"14","decimalSeparator":".","fractionalValue":"10","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"7UMjUgdBdunnJu0%2BF5VGl%2FQCrvgshGqB229NbB2Mb5itaXi7GrD0RxKHtFj0%2BRMxsMDaFbsOVsx%2B9RtgM2NkNmU76oUtPOObhplm2V9LQ3mYsYX4kpTJBBsvXPc5RDzNnRrGYnXigH9e%2F4ED5VdWHDgC7IK9k4oIIZ5U7KhcWr0UB6UlBiJDNg%3D%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

What type of business should you start?

For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you.

You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    Hay House Business
  4. Publication date
    March 16, 2021
  5. Dimensions
    5.5 x 0.62 x 8.44 inches
  6. ISBN-10
    1401951139
  7. ISBN-13
    978-1401951139
  8. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Frequently bought together

Choose: The Single Most Important Decision Before Starting Your Business
$15.00
Get it as soon as Sunday, May 12
Only 17 left in stock (more on the way).
Ships from and sold by Amazon.com.
+
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans
$13.21
Get it as soon as Monday, May 13
Only 1 left in stock - order soon.
Sold by Whizzy store and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
One of these items ships sooner than the other.
Show details Hide details
Choose items to buy together.

Editorial Reviews

Review

“This is a must-read. Ryan is a great business mentor, and he’ll save you a tremendous amount of time and money with this book.”
— Brendon Burchard, #1 New York Times best-selling author of High Performance Habits
 
“Starting a business may be the riskiest thing you’ll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market.”
— Michael Hyatt, New York Times best-selling author of Your Best Year Ever
 
“Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business.”
— Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business
 
“Whether you’re looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!”
— Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence
 
“For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won’t find anywhere else.”
— Hal Elrod, #1 best-selling author of The Miracle Morning book series
 
“Ryan Levesque gives you something I’ve never seen before—a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?”
— Jeff Walker, #1 New York Times best-selling author of Launch
 
“Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose.”
— Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate
 
“Before you can scale up your business, you have to decide what business you’re in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market.”
— Verne Harnish, founder, Entrepreneurs’ Organization and best-selling author of Scaling Up
 
“50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don’t know what to do or where to start. This book is about to change that second statistic forever.”
— John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer
 
“If I were starting out again, I’d be using Ryan’s strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim—adapted to today’s amazing digital-based tools.”
— Michael Masterson, best-selling author of Ready, Fire, Aim
 
“Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.”
— Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing

About the Author

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.

Product details

  • Publisher ‏ : ‎ Hay House Business (March 16, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1401951139
  • ISBN-13 ‏ : ‎ 978-1401951139
  • Item Weight ‏ : ‎ 9.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.62 x 8.44 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 386 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Ryan Levesque

Ryan Levesque

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK – as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book.

The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX. Ryan is also CEO & co-founder of bucket.io™ – the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.

Ryan lives in Austin, TX with his wife and 2 boys.

Visit https://askmethod.com and https://bucket.io for more details.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
386 global ratings
The Tagline is 100% True: "The Single Most Important Decision Before Starting Your Business"
5 Stars
The Tagline is 100% True: "The Single Most Important Decision Before Starting Your Business"
As a BPR and process improvement consultant for years... I always made recommendations to clients based on data, on fact, and black and white certainty... And when certainty was "unavailable" I would always try to figure out how to collect information to bring in more clarity and fact... in an effort to make fact based decisions. Running a business... making changes to a business and definitely starting a business on a "hunch" does NOT lead to long-term sustainability, growth nor profitability.That's where Choose comes in! ... Had I had this book when I first became an Entrepreneur, I would not have played so small or safe at initial launch... because I would have gone through the steps in this book to help bring more certainty into my decision to start my business.There are so many things that I like about this book but I'll try to keep this brief and to the point...- STEP BY STEP INSTRUCTIONS: As I mentioned above, I'm a process person by nature. It's the way my brain thinks. Which is why I LOVE the 3 Stages and 9 Steps within the book. In my mind I can visually see the process flow of how this everything works [refer to my attached pic]. This also helps to eliminate overwhelm. Just take it one step at a time.- RESOURCES - Throughout the book there are worksheets, graphs, lists, assessments, etc. to explain the content and enhance learning. Plus you can quickly find these resources by the "pointer" icons that are provided throughout.- CLARITY - This book helps with clarity. It helps you get crystal clear on what business is worth pursuing in a niche that has "proven"/"researched"/"legitimate" success potential. This means you won't WASTE your time at the beginning wondering if your idea will work and you won't play it small.-STORIES - This book is rich with stories and case studies to drive home the points... which also makes it feel doable and achievable.- BONUSES - The book that keeps on giving!! Ryan provides a web address to obtain bonus content and material to help with and support the concepts in the book... For example, within Step 3 you can download a worksheet to help with the "Business Idea Brainstorm" activity . And GET THIS... one of the Bonuses is Ryan's 25 most lucrative, profitable niche ideas. Do what?? Really!! YES!!! He shares all of his research with you to save you time and point you in the right direction!!- EPILOGUE - I have to admit that I'm one of those readers that starts a book but sometimes doesn't make it all the way to the end. Not the case with this one... and I'm very glad I stayed with it! Just wait until you read the Epilogue, which is a letter to his sons. #tearjerker full of insight and advice! #seekprogressnotperfectionThis book is full of insight regardless of where you currently are in your Entrepreneur journey.Enjoy!!! - GeNienne
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Jes_074
5.0 out of 5 stars Read twice
Reviewed in the United States on March 12, 2024
Verified Purchase
I read through this book from cover to cover to make sure I had a basic understanding. I didn’t want to pause while reading to figure something out when that question might have been later in the book which I’ve encountered before.

I went through the book a second time and what I thought might have been a great idea to make money failed. When I began to narrow it down and not have it as a trend I figured out something. I have a lot more work to do, but at least I have a channel to do it. I have started businesses in the past and they failed and this book would’ve helped me avoid them.

The other area this book was helpful was in my personal life. As an idea failed to be marketable I looked at this in my life. If I was learning to do something to make a video about it to sell and if failed marketability I stopped doing it. This was very helpful because it allowed me to focus my energy. I will find something to do or I will team up with someone to come up with an idea.
Helpful
 Report
Morgan
5.0 out of 5 stars THIS is the book I wish I'd had earlier on in my business!
Reviewed in the United States on May 14, 2019
Verified Purchase
When I started my business, I was so concerned about describing my service, pricing my service, and blogging and being on social media... but very little of those activities actually grew my business. Over the last 10 years, I've learned how to grow and build a business, one piece at a time.

What I've been piecemealing together is so simply, elegantly, and comprehensively covered in this book, Choose. THIS is the book I wish I'd had earlier on in my business!

It's not about WHAT you're selling but WHO you're selling to. And once you can focus on WHO you want to sell to, this book walks you through, step-by-step, exactly how to put together a profitable business to serve those people.

There's no guesswork to this method. It's all based on data, trends, and strategies. You don't have to be a brilliant savant to create a successful, profitable business. You just have to follow a method that's been proven to work, across industries, across types of businesses, across product and service offerings.

Whether you're just about to start a business, pivot in your business, or grow an existing business, this book will save you YEARS of figuring it out slowly and painfully. Let's get to serving our people better and making money more easily. And we can all start with this book, Choose.
One person found this helpful
Helpful
 Report
Kindle Customer
4.0 out of 5 stars Pick a good market using comps
Reviewed in the United States on May 31, 2019
Verified Purchase
Basically, Ryan explains how to research your market ideas for an education/expertise business and compare them to criteria from previously successful businesses. If they match, contine to the Booker Ask, if they don't match, come up with more ideas.
2 people found this helpful
Helpful
 Report
Amazon Customer
5.0 out of 5 stars The Tagline is 100% True: "The Single Most Important Decision Before Starting Your Business"
Reviewed in the United States on May 10, 2019
Verified Purchase
As a BPR and process improvement consultant for years... I always made recommendations to clients based on data, on fact, and black and white certainty... And when certainty was "unavailable" I would always try to figure out how to collect information to bring in more clarity and fact... in an effort to make fact based decisions. Running a business... making changes to a business and definitely starting a business on a "hunch" does NOT lead to long-term sustainability, growth nor profitability.

That's where Choose comes in! ... Had I had this book when I first became an Entrepreneur, I would not have played so small or safe at initial launch... because I would have gone through the steps in this book to help bring more certainty into my decision to start my business.

There are so many things that I like about this book but I'll try to keep this brief and to the point...

- STEP BY STEP INSTRUCTIONS: As I mentioned above, I'm a process person by nature. It's the way my brain thinks. Which is why I LOVE the 3 Stages and 9 Steps within the book. In my mind I can visually see the process flow of how this everything works [refer to my attached pic]. This also helps to eliminate overwhelm. Just take it one step at a time.

- RESOURCES - Throughout the book there are worksheets, graphs, lists, assessments, etc. to explain the content and enhance learning. Plus you can quickly find these resources by the "pointer" icons that are provided throughout.

- CLARITY - This book helps with clarity. It helps you get crystal clear on what business is worth pursuing in a niche that has "proven"/"researched"/"legitimate" success potential. This means you won't WASTE your time at the beginning wondering if your idea will work and you won't play it small.

-STORIES - This book is rich with stories and case studies to drive home the points... which also makes it feel doable and achievable.

- BONUSES - The book that keeps on giving!! Ryan provides a web address to obtain bonus content and material to help with and support the concepts in the book... For example, within Step 3 you can download a worksheet to help with the "Business Idea Brainstorm" activity . And GET THIS... one of the Bonuses is Ryan's 25 most lucrative, profitable niche ideas. Do what?? Really!! YES!!! He shares all of his research with you to save you time and point you in the right direction!!

- EPILOGUE - I have to admit that I'm one of those readers that starts a book but sometimes doesn't make it all the way to the end. Not the case with this one... and I'm very glad I stayed with it! Just wait until you read the Epilogue, which is a letter to his sons. #tearjerker full of insight and advice! #seekprogressnotperfection

This book is full of insight regardless of where you currently are in your Entrepreneur journey.

Enjoy!!! - GeNienne
Customer image
Amazon Customer
5.0 out of 5 stars The Tagline is 100% True: "The Single Most Important Decision Before Starting Your Business"
Reviewed in the United States on May 10, 2019
As a BPR and process improvement consultant for years... I always made recommendations to clients based on data, on fact, and black and white certainty... And when certainty was "unavailable" I would always try to figure out how to collect information to bring in more clarity and fact... in an effort to make fact based decisions. Running a business... making changes to a business and definitely starting a business on a "hunch" does NOT lead to long-term sustainability, growth nor profitability.

That's where Choose comes in! ... Had I had this book when I first became an Entrepreneur, I would not have played so small or safe at initial launch... because I would have gone through the steps in this book to help bring more certainty into my decision to start my business.

There are so many things that I like about this book but I'll try to keep this brief and to the point...

- STEP BY STEP INSTRUCTIONS: As I mentioned above, I'm a process person by nature. It's the way my brain thinks. Which is why I LOVE the 3 Stages and 9 Steps within the book. In my mind I can visually see the process flow of how this everything works [refer to my attached pic]. This also helps to eliminate overwhelm. Just take it one step at a time.

- RESOURCES - Throughout the book there are worksheets, graphs, lists, assessments, etc. to explain the content and enhance learning. Plus you can quickly find these resources by the "pointer" icons that are provided throughout.

- CLARITY - This book helps with clarity. It helps you get crystal clear on what business is worth pursuing in a niche that has "proven"/"researched"/"legitimate" success potential. This means you won't WASTE your time at the beginning wondering if your idea will work and you won't play it small.

-STORIES - This book is rich with stories and case studies to drive home the points... which also makes it feel doable and achievable.

- BONUSES - The book that keeps on giving!! Ryan provides a web address to obtain bonus content and material to help with and support the concepts in the book... For example, within Step 3 you can download a worksheet to help with the "Business Idea Brainstorm" activity . And GET THIS... one of the Bonuses is Ryan's 25 most lucrative, profitable niche ideas. Do what?? Really!! YES!!! He shares all of his research with you to save you time and point you in the right direction!!

- EPILOGUE - I have to admit that I'm one of those readers that starts a book but sometimes doesn't make it all the way to the end. Not the case with this one... and I'm very glad I stayed with it! Just wait until you read the Epilogue, which is a letter to his sons. #tearjerker full of insight and advice! #seekprogressnotperfection

This book is full of insight regardless of where you currently are in your Entrepreneur journey.

Enjoy!!! - GeNienne
Images in this review
Customer image
Customer image
2 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Amazon Customer
1.0 out of 5 stars Absolute waste of time
Reviewed in Germany on June 8, 2021
Verified Purchase
This book has a misleading promise and full of fluff. It's all about info / educational / tutorial business and doesn't cover the other 99% of business types.
Report
Nikolai B
5.0 out of 5 stars This one book will save me years!
Reviewed in Canada on April 30, 2019
Verified Purchase
I rarely write reviews despite reading a few books at any given moment - I mostly consume books about business growth, marketing, copywriting, psychology and human performance in general.
This book.. Oh where do I start.. See, I've been coaching and consulting entrepreneurs for years and my biggest challenge is not helping them get results: after managing thousands of marketing campaigns and running my own businesses since 2003 I've developed some skills, let me put it this way.
My biggest challenge was always having enough time. Specifically, time spent on dealing with clients who struggle to get things off the ground because they are either
1. in the "wrong" market, or
2. do not even "get" how their market is defined,
so they keep spinning their wheels - and I keep trying to guide them to either niche down or scale up so they can finally turn their half-baked new idea or existing stalled business into a thriving enterprise.. May be some of you can relate.
How many times I prayed for a straightforward system that would clearly show how to nail that "perfect market" so I can simply give that system to my clients... and take them onboard after they verified their business idea, completely confident that we'll crush it together! I guess my prayers have been answered, because the book also includes worksheets I can share with clients and literally save me months of wasted time and energy.
I must admit, I did not expect the process to be so thorough and detailed! It's not "business philosophy", it's like a set of operating procedures - reminded me of my agency years where we used somewhat similar methods to evaluate the market, but this book takes it a couple steps further, so if you're an "idea guy" like me, you'll have a lot of fun if you dare to actually implement the method Ryan is teaching. It can be scary - once you've invested in your idea already!
I chuckled a few times reading his story, all the whacky ideas he actually tried before achieving any success.
I thought "Yeah yeah I would never come up with THAT idea, I'm too smart!" ..And then it hit me.. I just recently started this new e-com business with my wife. But I never ran it through Ryan's process before: I thought I knew what I was doing! Like most of us.. so I couldn't make myself actually test my business idea using Ryan's "Bullseye" process...
Boy was I relieved when I was able to verify that I'm actually on the right track with it! May be this is why I am so excited :)
I kind of wish the book covered more tactical things like finding the ideal buyers on some cool hacks for finding buyers on social media or paid traffic networks so I could share it with my clients as well (plus, I just love digital marketing) but I guess that's not it's main purpose of the book, so it's fine.
Whew, that's a long ramble. If you're still reading - just get the book and thank me later :)
I will be buying the print version for myself, my clients and business associates, its' a real gem!
One person found this helpful
 Report
Ash
5.0 out of 5 stars How to choose your market - done simple and easy
Reviewed in India on May 7, 2019
Verified Purchase
Read the book in literally 2 hours -- super fast, efficient, and straight to the point on how to choose your business focus / niche / target. Have searched for this for a long time. The other 8 steps around knowing the business model that fits your personality is just a bonus to the real filtering process of picking the niche. Heard Ryan speak on Andrew's Mixergy podcast. Purchased it right after, and now I'm well on my way to testing my business idea.
One person found this helpful
 Report
human bean
5.0 out of 5 stars Honestly? I Have already recommended this book to Dozens of People!
Reviewed in the United Kingdom on May 4, 2019
Verified Purchase
I am not big on writing reviews. Takes too long and even when I like something, I just can be fussed - truth.

But for me this book, "Choose" and the prior book "ASK" are like air in a vacuum or a clearing in a forest. Yes, I know they are contrasting metaphors so I will briefly explain.

There is WAY TOO MUCH NOISE in the entrepreneur education space and most of it makes me feel like I've got to become something I'm not in order to succeed. Simultaneously, when you start looking for depth in many courses... you find there's a vacuum in the "I don't know a thing" area that is enormously hard to fill and often leaves people either a) investing a fortune into a business that will not work or b) being terrified and not starting at all.

I don't think you'll find those issues here.

This book eschews the traditional 'start a business' approach (I am a graduate in International Business Administration) which of then leads people to search for a product or problem. Choose takes a very different direction.

CHOOSE is a very simple straight forward guide - ok... it does get a bit wordy at times - and the HOWTO gets a little lost at times but frankly, there's enough info here that most people can probably suss a solution or way forward without help and relatively quickly.

I even thought of ways to use the content with my Brick and Mortar business (the book is aimed at guiding infopreneurship).

By the way, I like reading stories about real people so the stories don't bother me. If it's not for you, skip the stories... but I think you'll end up going back to read them. They are actually instructive in some 'mindset' ways.

My biggest takeaway? You don't have to be an expert to sell your knowledge about something. You just have to be 'know what you know" and be willing to do some research to help you find out if it's something other people also want to know. If you find a market to serve then... you're on your way. This book helps you find that market.

I work a lot with artist and the biggest challenge is finding a way to focus on your art without fulfilling the stereotype of 'starving artist'. I think this book is PERFECT for people who want to start a business without being spending a million and starting from nothing.

Read it. Then Choose.
8 people found this helpful
 Report
Simon Rotelli
4.0 out of 5 stars Il solito metodo infallibile per avviare un business di successo...
Reviewed in Italy on June 10, 2019
Verified Purchase
Questa volta però ho trovato diversi spunti interessanti, e soprattutto un metodo senza la pretesa di scientificità ma con una buona dose di buon senso.

Non esiterò a consigliarlo quando qualcuno dovrà avviare un'attività.
Report